Role: Strategy, Art Direction, Project Management
Client: Consensys
Background
In Consensys’ mission to scale Ethereum, they focused on dapps to support innovative Web3 projects. Linea is the ecosystem that empowers dapps to thrive. Consensys organized a program designed to prepare the test network for decentralization to mainnet. Community support (developers) was called upon to test Linea and to embark on the Linea voyage.
What we knew:
• The voyage will last for several weeks with “quests” to stagger traffic of on-chain activity, assess developer findings, and resolve bugs that arise
• Developers will engage in varying levels of participation. Therefore, a point system will be instated. Developers can earn points for completing tasks successfully (ie bridge Ethereum to LineaETH) and be spotlighted on a final leaderboard
The Approach
• Create an NFT collection to serve as technological memorabilia for developers’ participation and contribution to the history of Web3
• Establish a tiered system in which participants will be airdropped an NFT based on their ranking in the final leaderboard
• The limited edition NFTs will be airdropped to the top participants
• Community members who partake but do not earn points/a spot on the final leaderboard can still claim a NFT as a token of appreciation for their participation
The NFT tiers:
• The supply (quantity) of each tier will correspond to a ranking on the leaderboard
• To distinguish the tiered system, the NFTs will be named: Alpha, Beta, Gamma, Delta
• The edition that will be available to claim by all participants will be Omega
Creative considerations:
• Create a collection of NFTs where each can be a work of art, both individually and part of a larger collection.
• The team at Consensys has already established the creative direction for Linea. The marketing materials contain graphics that are flat and voxel-based.
Creative Development
Art Direction and Storyboarding:
• Each NFT should become more intricate, dynamic, and interesting as we work our way through the tiers. Alpha will be the longest in duration, and be a cumulative depiction of all the preceding NFTs
• Leverage the visual vernacular associated with “Linea” and the pre-established creative direction. Evolve the 2D graphics into our own 3D world to allow greater opportunity for storytelling (form factors, lighting, animation, camera movements)
• Convey the story of a singular voxel and its evolution through growth and community. Establish another form factor to represent the larger Ethereum ecosystem
3D Design and Animation:
• Each NFT will be a continuation of the last, yet can loop elegantly. The NFTs will be roughly 10 seconds in length, while Alpha 50 seconds long
• Incorporate sound design for a sensorial experience and to strengthen the visuals
The Linea NFT Collection
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Omega
Open Edition
Depicts the initial development of the network and the assembling of a community of individuals—the Lineans—who collectively shaped and strengthened the network’s foundations. This open edition extends the celebration to all participants of the Linea Voyage -
Delta
4th Tier
Represents the inception of the network, the moment of instantiation of the testnet and activation of the community effort, sending waves of energy throughout the network, and setting into motion the potential to come
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Gamma
3rd Tier
Illustrates the collective endeavor of the community of Lineans, growing the network through experimentation and iteration. Towers of blocks emerge from the shared foundation, symbolic of the new landscapes built together -
Beta
2nd Tier
Depicts the energy, activity, and transactions helping form the new global network. It embodies the motion and dynamism characterizing the vibrant community, highlighting the unlimited energy and potential of Linea
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Alpha
1st Tier
Depicts the entire story of Linea so far, through each of the stages of development, growth, connection, and adds the final stage: the completion of the voyage with the launch of Linea Mainnet. The Alpha edition represents the highest honor of the Linea Voyage and is reserved for the top tier of participants.
Alpha – Linea NFT (Full Length)
Results
Over 5.6M unique wallets submitted more than 50M testnet transactions
Over 352,000 commemorative NFTs minted for Linea participants
Resources
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Consensys
Consensys is a blockchain software company working at the forefront of the decentralized web
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Linea.Build
Visit the Linea website to learn more. Gain access to the X, Discord, and YouTube
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Mirror.xyz
Learn more about the NFT collection through supporting communications
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Leaderboard
Consensys teamed up with Galxe to manage leaderboard points
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Bilinear
The NFTs can be viewed and traded on marketplaces like Bilinear