Welcome to Community

Community.com

Welcome to Community

To celebrate Community.com’s 2nd anniversary and brand refresh, the company needed a hero video that highlighted its new visual identity while showcasing the platform’s diverse features and real users. The video aimed to reinforce Community’s value to businesses by featuring over ten diverse entrepreneurs who rely on the platform for direct, one-on-one engagement with their customers

Role: Video Production, Creative Direction, Edits Supervisor, Storyboarding & Scripting

Objective

• Create a hero video that introduces Community’s refreshed branding and celebrates its 2nd anniversary

• Showcase real users by incorporating footage of diverse businesses leveraging Community’s SMS platform

• Highlight key platform features like analytics and keyword capabilities through engaging visuals

• Ensure rebrand look and feel is showcased and reinforces Community’s mission and evolution

Asset Management

Curated and repurposed footage from past shoots to feature real Community customers, ensuring authenticity while showcasing how businesses use the platform’s SMS features
Storyboarding

Developed a storyboard combining live-action clips and animation to highlight key product capabilities, ensuring a compelling narrative that aligned with the brand’s refreshed identity
Script and Copywriting

Wrote concise, engaging copy to reinforce Community’s mission, clearly communicating the platform’s value while maintaining a celebratory and brand-aligned tone
Edits Supervisor

Managed an editor and animator to execute motion graphics and video production, ensuring smooth integration of visuals, messaging, and brand identity

Results

This hero video has served as a cornerstone piece of Community’s sales and marketing materials to attract new business and inform about their platform

The video debuted at Community’s company-wide meeting to an overwhelmingly positive response, reinforcing employee pride in the company’s mission

Established a reusable content approach by leveraging existing customer footage, setting a precedent for future brand storytelling