Community Connects

Community.com

Community Connects

Community.com revolutionizes how businesses connect with their audiences through text messaging. Community Connects was created as a content series to highlight real businesses successfully using the platform, turning their experiences into engaging, story-driven testimonials that demonstrated the true power of direct customer communication

Role: Video Production, Creative Direction, Edits Supervisor, Storyboarding & Scripting

Content Strategy & Branding

Previously, Community’s content strategy relied heavily on repurposed user-generated material. While this provided social proof, it didn’t fully capture the breadth of the platform’s capabilities.

To bridge this gap, I developed Community Connects, a content series that followed real businesses as they leveraged SMS marketing to build stronger relationships with their customers. The goal was to create compelling, story-driven content that highlighted how business owners build relationships with their customers through personalized text messaging.

Pre-Production & Planning

• Developed shot lists, run-of-show, interview questions
• Managed all budgets, schedules, and contracts
• Assembled, contracted, and briefed production crew
• Led meetings to align on storytelling and final execution
Shoot Production

• Ensured all shoots ran smoothly and on schedule
• Conducted on-site interviews with business owners
• Directed the filming of b-roll to support each story
• Ensured all shots from shot lists were captured
Post-Production & Delivery

• Organized and managed raw footage from shoots
• Established review and feedback process
• Collaborated with editing team to refine storytelling
• Identified key moments to create bite-sized social clips
Results

• Drove user engagement and platform adoption
• Expanded reach across social and owned channels
• Showcased 10 SMBs and their compelling case studies
• Equipped sales team with high-impact materials